When was the last time you read instructions for an item of little consequence? How about a nutrition content box of your favorite brand? Unless you are obsessive-compulsive and self-conscious about your everyday diet, chances are very rarely that you read and research everything in plain sight.
Whether this is due to information overload, timing, format, or other constraints, most advertisers have to be clear and concise in their information. In doing so, the information is placed in such a way so that the advertisers do not lose the focus of the target market they are trying to entice to buy their product or service. There have been multiple studies regarding marketing trends, from the smallest focus group for a local commodity to multi-million dollar corporations studying such things as the direction grocery shoppers do their shopping.
Marketing to the Masses.
In short, this article goes into further detail of whom a marketer is trying to attract, in what way they are being attracted, how to deduct how that marketer’s service or product is needed, and how to market that effectively.